Performance reporting
Campaign, ad group, keyword, search term, cost, click, conversion, and conversion value reporting for accounts Crestwave manages or advertisers connect through OAuth.
Google Ads API Standard Access Application
Google Ads API use by Crestwave Agency and AdsCove
Crestwave Agency Ltd manages Google Ads campaigns for owned e-commerce brands and client accounts. We use the Google Ads API for campaign reporting, budget management, negative keyword management, and creating paused Search campaign drafts. We are also building AdsCove, an approval-gated tool that lets advertisers connect their own Google Ads accounts through OAuth.
Company
Crestwave Agency Ltd
UK-registered performance marketing agency for Google Ads, Meta, TikTok, and e-commerce growth operations.
Tool
AdsCove
A web console and MCP-compatible operations layer for reports, approvals, audit logs, and safe advertising account changes.
API Contact
info@crestwaveagency.com
This mailbox is used for Google Ads API application, compliance, and reviewer follow-up.
Google Ads API functionality requested
The API is used only for Google Ads campaign creation, management, and reporting. AdsCove does not provide general indirect access to the developer token.
Budget and status management
Budget changes and campaign pause or enable actions are queued for human approval before execution. High-risk changes are never sent directly by an AI assistant.
Negative keyword management
Search term review and negative keyword updates are logged, reviewed, and applied only to the advertiser account that authorized access.
Paused Search drafts
New Search campaigns are created only as paused drafts. Activation is a separate reviewed action performed by an authorized operator.
Access model
Phase 1 is internal use by Crestwave employees for accounts we own or manage. Phase 2 is planned external use by advertisers who sign in to AdsCove and connect their own Google Ads accounts with OAuth 2.0.
Users can only view or manage accounts granted by their own Google login and Google Ads permissions. AdsCove separates Google Ads data from non-Google advertising platform data in reporting views.
Safety controls
- Each user connects only Google Ads accounts they are authorized to access through OAuth 2.0.
- Google Ads refresh tokens are encrypted at rest and are not exposed to AI clients or end users.
- Write tools default to dry-run or review mode and require explicit approval for budget, status, keyword, and campaign creation actions.
- Every tool invocation is logged with actor, timestamp, input, output, risk tier, and execution status.
- Advertisers can disconnect their account and request deletion of stored credentials and tool logs.
- Google Ads data is not sold, resold, or used for unrelated advertising products.
Reviewer summary
Crestwave Agency Ltd is applying for Google Ads API Standard Access because reporting and approved account-management workflows can exceed lower daily operation limits as managed accounts and external OAuth-connected users grow. The requested use is limited to Google Ads reporting, campaign management, negative keyword management, and paused Search campaign creation.